Whenever I notice the catastrophic rise in popularity of some media object, news story, model of reality, or figure, I am most often first reminded of visual scenes involving the relationships of dogs with excrement. Then, I may review visual and olfactory scenes involving the similar but more intimate relationship with excrement ‘enjoyed’ by flies and maggots.

That doesn’t take long. I then select something far more vital and astonishing to be interested in that the glorified sewage processing fields of the popular.

You, for example. Or intelligence itself. Or living places. The sky. Nature. Water. Light.

Time.