“…it uses pattern recognition to…

What does it do?

Well, effectively it is an intelligence preservation and development plugin for web browsers. It selectively replaces certain forms of content with content that is profound, educational, intellectually stimulating, and novel.

Oh?

Yes. So, for example, if you were reading your newsfeed and saw what would ordinarily be a cat photograph, what you would see instead is something that would nurture and challenge your intelligence… a brief explanation of an unexpected consequence of relativity, for example.

…You’re going to use the stupidity of common media users against itself?

…Precisely. We will co-opt the terrain right out from under…… billions of photographs of cats.

You’re going to be rich.

Yes, and despised by ailurophiles the world over.

It’s not like you hate cats…

… I know. I just…

…Cannot tolerate the…

…Catastrophic proliferation of images.

Yes.”

— snippets from an anonymous conversation