People ask me why I care about ‘infectious repetitus’, meme-transfer and quote-deluges on Facebook. They encourage me to ‘let it slide’ and get on with my own creative and radical interests. But this is part of my radical interests…

Let me use someone else’s words for a moment to illustrate the central source of my concern… (and this is a person whose work I do not ordinarily grant much respect)…

“Cell biologists note that the real function of communication is not to convey information, but to coordinate behavior. The behavior of cells is coordinated through information transmitted in the form of chemical signals received through the cell’s membrane. -=Media has the effect of coordinating the behavior of the multitudes by showing them what to do – consume, fantasize about celebrities, gossip, etcetera – and what not to do: become catalytic agents of a planetary ecology, resist tyranny, build healthy communities, give their energy to elevating humanity as a whole, and so on.=-” — Daniel Pinchbeck

What is even more interesting about this is that we think that constant goads to attend ecological or human rights issues result in the behavior that amends or resolves these issues… but they do not. Effectively, what most often results is a form of overload where posting links, quotes, or images replaces forms of action that -would actually affect the problems at issue-… yet because it is a simple matter to copy and requires work and creativity to surpass (what we would otherwise copy)… the overwhelming majority of participants in social media take the former, urge-driven role, rather than the latter work-and-discipline building role.

The sleepers must awaken.