Try to understand this: the most successful advertisers are usually predatory mimics — i.e. the opposite of what they advertise. That’s how they got started advertising in the first place.

Now that we are converting individuals to advertisers (through facebook, yelp, the internet, etc.), the relational dangers we face have magnified geometrically while our skills related to dealing with these domains have not only failed to progressed, but have languished in the onslaught of myriad new compulsions.

The result is already invisibly catastrophic, and our reactions are those of victims asleep in the hazy paradise of their illusions of security and privilege. But as we slowly begin to see what we have wrought and failed to notice or correct here, that the term shock will soon comprise a tedious understatement. We have assembled a nightmare of epic proportions, yet think it the new Disneyland of human communication.