https://lizkeogh.com/2015/09/09/on-epiphany-and-apophany/

∞ Regular interaction with facebook can easily create and entrain a variety of paranoiac perspectives based on the misinterpretation of noise as signal.

Or the kind of livid apophanies that result from posts or juxtapositions »seeming to somehow personally refer to the one perceiving them…

Contexts such as this are psygenic — meaning they intentionally and unintentionally »generate mind-like states or processes in their users…

… and until this is overtly beneficial…

… it is almost universally lethal.