https://medium.com/@organelle/box-c9a573ca7283

Reactivism: The viralized propagation of invective and the opposites of intelligent union or action in persons and groups. Reactivism thrives upon outrage, helplessness, factioning, isolation, and ‘opinion-pimping’. It’s symptoms are replicated media objects and adopted ‘positions’ that have nothing whatsoever to do with anything but their further propagation. The results of reactivism are always ironic: they directly support, empower, fund and actively nourish what they superficially appear to be ‘protests against’. This is a Potemkin Village gambit, and it requires that those involved first be ‘puppeted’: that is, deprived of personhood, intelligence, agency, insight, and the possibilities of effective reply or response.