There is much more to our minds than our technologies reveal or support. The place where you learned or experienced something is the place most conducive to remembering or exploring it. The reason is simple: before there were books, places were, effectively, the ‘page’ upon which our memories were written… and this was true for such a vast evolutionary period that it remains the basis of memory, even today. Perhaps more astonishingly, associating memories with a place, real or imaginary, increases the power and accessibility of the memory.