And Lo, he lifted his hand and pointed. ‘There, look, can you see it?’ he pleaded, his eyes afire with wonder and terror and awe. But the people all around him got out their netbooks, and typed ‘There, look, can you see it?’, and they wore shirts emblazoned with these words, and with the speaker’s visage, and they buried their children in little boxes made by Tlcysi, LLC.