It’s hard when people you actually love go apeshit insane from being exposed to media poison and infoweapons. Were they already insane, and just needed their fuse lit… or were they driven insane by the sudden, total obliteration of all the anchors that we depend upon for orientation in the domains of identity, meaning, narrative and best practice? Of course, answers are unique in each case and context.

The influx of ambiguity into daily life and ideology is truly astonishing, but watching people I love lose their minds and be converted to the reproductive organs of media weaponry is tragic and painful. Especially since I saw this coming 20 years ago and modeled frameworks that would not merely prevent this, but ensure our relationships with information made us smarter every time we used them… instead… of having primarily the opposite effect.