Rhetorical Fallacies: The Ad Hominum:

The basics: The purpose: to dismiss the premise(s) at issue without subjecting them to proper consideration.

The Method: Impugn or dismiss an argument, suggestion or proposal regardless of its actual merits or veracity, by employing misdirection of concern by implying a criticism of its originator.

The result Ignore the merits of the matter at issue (or, perhaps, its actual flaws).

The ad hominem fallacy involves bringing negative aspects of an arguer, or their situation, to bear on the view they are advancing. There are three commonly recognized versions of the fallacy. The abusive ad hominem fallacy involves saying that someone’s view should not be accepted because they have some unfavorable property.

Thompson’s proposal for the wetlands may safely be rejected because last year she was arrested for hunting without a license.

The hunter, Thompson, although she broke the law, may nevertheless have a very good plan for the wetlands.

Another, more subtle version of the fallacy is the circumstantial ad hominem in which, given the circumstances in which the arguer finds him or herself, it is alleged that their position is supported by self-interest rather than by good evidence. Hence, the scientific studies produced by industrialists to show that the levels of pollution at their factories are within the law may be undeservedly rejected because they are thought to be self-serving. Yet it is possible that the studies are sound: just because what someone says is in their self-interest, does not mean it should be rejected.

The third version of the ad hominem fallacy is the tu quoque. It involves not accepting a view or a recommendation because the espouser him- or herself does not follow it. Thus, if our neighbor advises us to exercise regularly and we reject her advice on the basis that she does not exercise regularly, we commit the tu quoque fallacy: the value of advice is not wholly dependent on the integrity of the advisor.