If we gave to our world, to our children, and to each other the attention we give to the famous (who do not need it), machines (not beings at all, zero needs), war, and popularizing ideas that attack our intelligence… if we gave to our lives, to our planet and future the attention we waste on atrocity and frivolous ‘entertainment’… if we developed minds whose thoughts were more worthy of transmission than the endless quotations that clog our communications…

If.