Language is so tricky that it is simple to create a lie that sounds so exciting and true that you immediately begin to -want- to forget it was a lie, and the longer you are exposed to it, the more likely you become to weaken, to let go of the broadness of the truth and embrace the narrow, misleading perfection of that lie, that representation, that fetish, that idealization masquerading as reality but conserving beneath its costume the deadly poison of misdirected certainty. Illusions of mastery and understanding that begin and often proceed to utter cognitive dominance, almost by themselves, the moment one learns the proper nomenclature of reference. The moment one learns ‘how to say or indicate it’.