Dennet and Dawkins are both powerful-yet-also-myopic thinkers. Not my heroes. But this topic — ‘infectious repetitus’ — is close to my own heart and work… and is highly relevant to Facebook, where ~95% (I am being generous here) of posts are just copied memes… and ~95% of people are expending their creative and relational effort… to simply become vectors for memes.

Who (or what) are you serving (in both senses of the word), and why?